"... we are going to receive the other 96 per cent".

And we should believe this affirmation of the executive director of the company Hewlett-Packard (HP) Carli Fiorina in which the data about the prospects of the digital publishing output of the company is cited. We should believe it despite the fact that the gap between the present quantity of production of the publishing output of the machinery HP (4% of 18.4 trillion pages) and the predicted quantity (100%) is extremely large. The company's course to the further development of the digital printing technology, the company's aim to occupy a key position on the market of digital printing and the great success which has been achieved only for 9 years of the development of the digital printing technology HP Indigo affirm that.

Particularly the participants in the grand unique advertising event to promote the achievements of the company HP in the field of the equipment fot the digital printing and polygraphic industry which was called " the Time of changes" and which took place in Moscow, 15 October 2002 felt it. This event is a part of similar events that took place in the autumn of 2002 in Sweden, Spain and Brasil and that will take place late in October 2002 in China. Russia is included into this list, since, as the director of the unit HP Indigo Division on marketing Richard de Boissezon emphasized in his speech in the conference within the action "the Time of changes", Russia is a giant market of the digital printing output and the digital equipment for the manufacture of this output with a large potential of development. In the conference all actual problems of development of the digital printing , as the firm HP Indigo sees it, were considered. They include: the new opportunities in the field of increasing the sales volumes and the cost of printed pages, the enlargement of the services volumes, the difference in the work with clients in the high growth consumption industry, the questions of individual marketing and holding marketing campaigns.

The leading specialists from the company HP Indigo, industrial analysts, suppliers of printing services, marketing and advertising agencies, customers and journalists took part in the conference. The exhaustive information about all aspects of the development and the use of the digital printing in the equipment HP Indigo was introduced to the participants in the conference. Here each its participant could find the exhaustive information which is of interest and of help to him. The speeches of Russan consumers of the equipment of the company HP Indigo in which they shared their experience of its use in the work of their enterprises were of particular interest. Every potential buyer of the digital equipment HP Indigo wants to know what waits for him. And the experience which has been gathered in Russia let us answer all questions. The exhibition-presentation which took place in the same place complemented the conference. The new polygraphic equipment hp indigo press 1000, hp indigo press 3000, hp indigo press ws 2000 was exhibited during its acting in the exhibition-presentation. The subdivision of the large format printing LFP Large Format Printing introduced the modern industial decisions and the modern decisions for the work with graphic representations.

he printing systems which are realised in large-format printers HP Designjet 100 and HP Designjet 5500 as well as HP Designjet 20ps and the copier HP Designjet copier cc 800ps which was also exhibited during its acting, persuaded the participants in the event of the orthochromatic reproduction and the highest photographic quality of printing together with the impressive speed. For instance, the speed of the output of the six-coloured image with the photographic quality in the large-format printer HP Designjet 5500 amounts to 52.86m2/h! Benny Landa established the company Indigo N.V. in 1977. It became the leading world supplier of the digital chromatic printing systems. Benny Landa had spoken the words that became prophetic: "Everything that can become digital will become digital. Printing apparatus are not exception."

The digital technology has not developed for a very long time and we ascertained that he was right. And there are not any doubts that in the very near future we shall witness some more wonderful events in such an extremely dynamic field of technology as the digital printing. The company Hewlett-Packard is in the first flight of this development.